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Introduction Competition Policy or Strategies in the Pharmaceutical Industry

Research concerning competition strategies between big pharmaceuticals (branded drugs and generics) in the time horizon of the past decade within Europe.How main pharmaceuticals sustain a competitive advantage after the patent-cliff?The master thesis should be based in a way on the theory book' industrial organization Competition, Strategy and Policy' of John Lipcwynski consisting of a literature study ( market structure, game theory,...). Critical interpretational views is of crucial importance. Some research areas that I find interesting: - impact of dual-pricing - pricing strategies - Significance/effiency of R&D advertising, strategic alliances and M&AChapter 1 - Introduction

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Methodology Competition Policy or Strategies in the Pharmaceutical Industry

Research concerning competition strategies between big pharmaceuticals (branded drugs and generics) in the time horizon of the past decade within Europe.How main pharmaceuticals sustain a competitive advantage after the patent-cliff?The master thesis should be based in a way on the theory book' industrial organization Competition, Strategy and Policy' of John Lipcwynski consisting of a literature study ( market structure, game theory,...). Critical interpretational views is of crucial importance. Some research areas that I find interesting: - impact of dual-pricing - pricing strategies - Significance/effiency of R&D advertising, strategic alliances and M&AChapter 3 - Methodology

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Literature Review Competition Policy or Strategies in the Pharmaceutical Industry.

Research concerning competition strategies between big pharmaceuticals (branded drugs and generics) in the time horizon of the past decade within Europe.How main pharmaceuticals sustain a competitive advantage after the patent-cliff?The master thesis should be based in a way on the theory book' industrial organization Competition, Strategy and Policy' of John Lipcwynski consisting of a literature study ( market structure, game theory,...). Critical interpretational views is of crucial importance. Some research areas that I find interesting: - impact of dual-pricing - pricing strategies - Significance/effiency of R&D advertising, strategic alliances and M&AChapter 2 - Literature Review

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